Director of Paid Media | SEM, Paid Social, Programmatic, CTV
About Doctronic
Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance — combining a cutting-edge AI doctor with 24/7 real-world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast.
The Role
We’re looking for a hands-on Marketing Director of Paid Media to own and scale our performance marketing portfolio across:
- SEM (Google, Bing)
- Paid Social (Meta, TikTok, Reddit, YouTube)
- Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.)
- Connected TV (CTV)
This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.
Key Responsibilities
🔍 Search (SEM)
- Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords
- Own account structure, RSA optimization, match type strategy, Quality Score improvements
- Leverage keyword research, negative keyword mining, and competitive tracking
📲 Paid Social
- Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube
- Partner with creative lead for motion/static testing, hooks, UGC integration
- Launch and iterate paid social experiments 2–4x/month with clear KPIs
🖥 Programmatic & CTV
- Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar
- Set up retargeting and mid-funnel display journeys
- Track view-through attribution and optimize cross-channel lift
📈 Analytics & Optimization
- Own CAC, CPA, CTR, ROAS across all platforms
- Define testing roadmap, weekly reporting cadence, and creative feedback loops
- Build and interpret Looker Studio dashboards, attribution models, and platform data
KPIs for Success
- Sub-$100 CAC on telehealth evaluations
- 1.0%+ CTR across top-funnel paid creative
- 3.0x+ blended ROAS
- Weekly net-new creative tests in all channels
- 5–10% weekly budget reallocation driven by performance insights
- Reduced cost per MQL (if integrating with lead gen campaigns)
You’ll Excel If You:
- Have 5–10+ years in performance marketing, either in-house or via a high-touch agency
- Have run $500K+/mo in ad spend with measurable ROI outcomes
- Can operate across platforms with minimal hand-holding — but are collaborative and strategic
- Think in terms of creative testing, message-market fit, and full-funnel architecture
- Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs
- Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights
- Thrive in test-and-learn environments, managing both efficiency and scale